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Responsible Marketing - Customer centricity the ‘new normal’ for brands in a GDPR world
Upcoming regulation is exactly the excuse brands need to begin responsible marketing - Using data to put the customer first
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Small Business
A Guide to Buying Email Data
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Marketing Solutions
What is progressive profiling? How it works and best practice
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The information you should be capturing to improve your marketing efforts
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The top three challenges to creating a Single Customer View and how to overcome them
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Blog
How to personalise your marketing – four easy steps…
Direct Marketing
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Marketing Data
Blog
How to test and optimise your social media advertising campaigns
Marketing Data
|
Multi-Channel Marketing
Blog
What characteristics go into the measurement of an online audience?
Direct Marketing
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Marketing Data
Blog
The importance of understanding your audience
Consumer Credit Data
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Marketing Data
Case Study
CASE STUDY: Selling boilers on Facebook? Cross-channel marketing opens up previously untapped channels
Marketing Data
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Multi-Channel Marketing
Blog
The changing face of the UK consumer part 1: Boomerang Kids
Consumer Credit Data
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Marketing Data
Blog
Consumer Segmentation: New Data Means New Insight
Consumer Credit Data
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Marketing Data
Blog
Using segmentation to drive online acquisition
Consumer Credit Data
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Marketing Data
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