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Marketing Solutions
10 data trends marketers will see in the years ahead
The world of data is changing and evolving. Here are 10 key data trends that will have an impact on the world of marketing.
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Marketing Solutions
Triumph Case Study
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Marketing Solutions
Consumers expect the expected – marketers need to remember customer expectations and the value exchange
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Marketing Solutions
Alchemy Social Luxury Retailer Case Study
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Marketing Solutions
Sweaty Betty Case Study
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Bang & Olufsen Case Study
Marketing
How to create a Single Customer View
Data Management
|
Marketing
People-based marketing – What is it and how did we get here?
Marketing
Standard Life Case Study
Marketing
Using gamification to spice up your marketing
Marketing
Best at Travel Case Study
Marketing
The birth and evolution of programmatic advertising – where did it come from…
Marketing
The Cross Channel Insight Imperative
Marketing
|
Multi-Channel Marketing
What is customer segmentation and what can it deliver for my email marketing…
Marketing
|
Segmentation & Targeting
Cross device identification
Marketing
Deliverability: the key to email marketing – how to ensure your customers actually…
Direct Marketing
|
Email Validation
Where are you on the personalisation spectrum? The six stages of sophistication
Marketing
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Personalised Campaigns
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