Large-scale location analysis to aid business critical decision making
The Cooperative Food is owned by over 8 million members, with an annual turnover of £11 billion across 4,800 outlets. Their purpose is “championing a better way to do business for you and your communities.”
“Experian provides us with a professional software and data package which meets our analysis needs. Customer Service from the Experian Team is second to none and we feel like a valued customer. We are very happy to be associated with Experian.”
– Daran Hewitt, National Location Analysis Manager, The Co-Operative
Challenge
After the expansion of The Cooperative’s food operation by buying circa 900 Somerfield stores, they needed a plan to help them cope with the expansion of their increased workload. The process implemented was designed to make the Cooperative Retail Location Analysis team more efficient, speed up planning processes, and aid decision making.
Solution
It was vital that the new solution was compatible with The Cooperative’s existing systems, Experian Micro-marketer Generation3 (MMg3) and a series of databases. The solution also had to be able to handle large datasets and produce high quality analysis on a large scale.