10 Top the Agenda of CMOs in 2017 — But Should Mobile Be A Higher Priority?
This report produced in partnership with OC&C Strategy Consultants takes an in-depth look at the issues facing CMOs in today’s sophisticated and data-driven world.
Based on a survey of more than 100 CMOs worldwide, the paper digs into the key challenges and opportunities while painting a wider picture of how brands, marketers and their wider organisations can navigate a clear path.
Topics include:
- The macro trends shaping the marketing ecosystem
- The questions surrounding digital transformation
- How to plug the talent gap
- The evolving world of analytics and targeting
- What ’mobile’ means in 2017