Data-Led Acquisition
Award-winning global corporation, OANDA, is a leader in foreign exchange (FX) trading services, currency and data analytics. Working in such a competitive market, OANDA leveraged Experian’s Mosaic insights to complement the in-house acquisition strategy and develop a media buying approach that would grow, and increase the value of the trading base.
“The combined team’s approach has delivered excellent data-driven campaign execution alongside supporting innovation and we are excited about developing our partnership in the future.” –
-Chantelle Johnson, Global Director of Acquisitions, OANDA
