At the end of 2012, the world reached a tipping point which saw the volume of connected devices surpass the human population. Behind this explosion is the rise of mobile consumer electronics and global demand for a more connected lifestyle.
As a result, connected devices are now rapidly transforming the way the world communicates. This will result in profound changes to customer behaviour, particularly among consumers in the vast emerging markets.
While a wealth of new business benefits will emerge in the years ahead, the device landscape and associated consumer transformation is still evolving. Among these may be the opportunity to leverage the digital profile that arises from device proliferation to help deliver a friendlier, faster ‘friction-free’ and more secure customer experience. To find out more click here and download our free Point of View paper.