We’re joined by Philip Howard from Analyst House, Bloor, as we delve into the considerations for creating a Single Customer View (SCV) following on from their report published in June. Throughout the webinar we:
- Discussed how the current regulatory climate is resulting in organisations focussing on a SCV to help provide compliance and drive greater business performance
- Delved into the technical considerations to be aware of when creating a SCV in your organisation
- Explored recent research conducted alongside partners and looked a best practice use cases in the market