Single Customer View helps you to create a complete understanding of your customers by consolidating all the data you hold about them in a single place.
Find out more Overview: Case Study: Cleveland Police
The first of its kind, Cleveland Police’s ‘Golden Nominal’ project is an award-winning initiative which showcases how the power of better data positively impacts on policing.
Such was its innovative nature, that the project was recognised at a national level by the Home Office, who provided co-funding from its Innovation Fund.
Cleveland Police collect huge amounts of data, often in challenging circumstances. The result was a very high number of duplicate and incomplete person records within their main policing system. The scale of the issue was vast and impossible to quantify with 1,867,000 person records in their system vs. an estimated population in the Cleveland policing area of less than 600,000.
Whilst Cleveland Police had made efforts to reduce the number of duplicates via third party matching tools, the impact was limited. This was because many records didn’t contain enough accurate information within them to qualify for high-level matching rules. The Force were determined to find an alternative solution that would eliminate the issue going forward.
Cleveland Police are responsible for policing the area of Cleveland, covering the districts of Hartlepool, Redcar and Cleveland, Stockton-on-Tees and Middlesbrough. The area covers approximately 230 square miles and has a population of around 560,000.
| Industry: | Public sector |
| Area of coverage: | 231 square miles |
Convinced of its transformative potential, Cleveland Police chose to partner with Experian, who were best placed to meet the requirements through providing a combination of software and data. As the first of its kind, it solves an issue hindering many forces. It essentially provides a ‘Golden Nominal’ of each person record, a concept commonly referred to as a ‘Single Customer View‘ or ‘Single Citizen View’ in other sectors.
According to Cleveland Police, the results have been phenomenal – with a dramatic reduction in the growth of new duplicate records by 100,000 per year.
A true ‘breakthrough’, it’s created huge opportunities to serve the community better and identify those most vulnerable far more quickly.
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