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Marketing Solutions

Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

Using segmentation to drive online acquisition
If you have attended any of the numerous digital conferences and exhibitions this year you will have noticed that attribution is the hot topic, as was the case with web analytics, SEO and PPC in previous years. But one area…
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Customer Engagement: A New Paradigm?
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5 recommendations for using segmentation online
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