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Marketing Solutions

Marketing Solutions

Learn about and access resources on the latest marketing insight and trends and how they directly affect you and your organisation.

Best at Travel Case Study
Helping an online tour operator grow their cross-channel marketing activity using Experian data and customer insight. “With Experian’s support we can look at our data segments more closely and see which ones are over performing or over represented. We can…
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The birth and evolution of programmatic advertising – where did it come from and what does it need to succeed
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The Cross Channel Insight Imperative
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What is customer segmentation and what can it deliver for my email marketing and my business?
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Cross device identification
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