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Experian Business
Content written by webjuice
Marketing Solutions
What is progressive profiling? How it works and best practice
Progressive profiling is a method of gathering data in small increments to avoid damaging the customer journey. Read on for an explanation and best practice guide.
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Marketing Solutions
The top three barriers to cross-channel retail marketing and what you need to do about them
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Marketing Solutions
The information you should be capturing to improve your marketing efforts
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Fraud Prevention
Three retail banking trends – What does the bank of the future look like?
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Marketing Solutions
Wishing your customers a happy birthday – why birthday emails are ideal for driving conversion
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The top three challenges to creating a Single Customer View and how to…
Data Management
|
Marketing Data
How to combine mobile browsing with in-store shopping in a retail world
Marketing
|
Multi-Channel Marketing
Overcoming the data migration challenge
Data Management
Approaching the customer journey through more efficient statistical models
Advanced Data & Analytics
The Gaming Sector and the Rise of ID Theft
Fraud
Why subscribers become inactive and how marketers can avoid it happening
Direct Marketing
|
Email Validation
Virgin Money Case Study
Marketing
Insurance Industry Tackling Fraudulent Applications Through Device Intelligence
Fraud
|
Insurance Risk
The head or the heart – the psychology behind marketing
Marketing
Email best practice: Reactivation programmes
Direct Marketing
|
Email Validation
How automotive finance providers can put customers first with affordability assessments
Affordability Checks
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Automotive Checks
Somebody that you used to know? – Re-energise inactive subscribers with a perfect…
Direct Marketing
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Email Validation
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