Deep consumer financial insights
Our Financial Strategy Segments tool gives a rare and fascinating overview of today’s UK adult population at macro and micro level by exploring current financial behaviour trends and the emergence of new types of consumers.
This insight gives organisations a much deeper understanding of consumers’ financial behaviour and allows you to communicate with them more effectively.
Unlocking consumer insights
How can we help?
What do today’s consumers look like? What are their attitudes to money, and how do they choose to manage their own? What financial services do they want? And how do they want to be communicated with? Today, data can give us more insightful answers to these questions than ever before.
Our Financial Strategy Segments tool gives a rare and fascinating overview of today’s UK adult population at macro and micro level by exploring current financial behaviour trends and the emergence of new types of consumers. This insight gives organisations a much deeper understanding of consumers’ financial behaviour and allows you to communicate with them more effectively.
How can I access Financial Strategy Segments?
We will provide a solution that fits with your budget and requirements, but you can rest assured that our data is collected, compiled and delivered to the highest possible quality.
Request a consultationThe benefits at a glance
Targeted marketing
Deliver more relevant marketing with less wastage
Strategic insights
Make decisions on strategy and product portfolio by using the segments to bring customer data to life
Predict customer journeys
Understand where your customer might go next on their journey
Regulation and growth
Achieve a balance between regulation and growth
Detailed data
Includes 2,500 data variables are chosen for their ability to accurately describe financial behaviour
Extensive classification
Classifies over 50 million UK consumers into 15 groups, 55 types and 135 distinct person-level types